I heard some NAB wonk
complain this morning that FCC rules -- rules which are being
relaxed
right now, just when they should be most strictly enforced
-- don't allow radio and television stations to endorse
political candidates.
"Newspapers are allowed to endorse candidates, and in fact the
public would complain vociferously if they were not allowed
to", he said (I'm paraphrasing, of course).
Let me explain, jerk.
Newspapers and magazines belong to their respective
publishers. Anything they want to say is on their dime,
because they pay for the paper, the ink, the reportage, and
the distribution.
Radio and television, however, use a precious resource that
belongs to all of us: the airwaves. There is only so much
æther to go around, and the broadcasters lease the
spectrum from us, the American people. Because they are using
a scarce resource, they have to abide by the terms of the
lease; those terms are administered by the FCC. One of those terms is that
you can't use our national resources to support one political
candidate without giving others equal time.
See, it's quite simple.