You sayin' we should spare the rod?

Whilst surfing the more obscure fringes of cable TV last night, I caught a public service announcement on my cable company's regional sports channel. This is so low-rent it isn't even included in the cable company's own listings channel.

Therefore, just the place for PSAs. And this was a humdinger, from the Alabama Council on Child Abuse.

As an earnest male voice recites statistics on child abuse, the camera pans back to gradually reveal a graffiti-like slogan. The Password is...

"Kids, you just can't beat 'em."

Words to live by. Thank you, ACAB, for that timely information, and for couching it in a pun, as well. Spoonful of sugar, you know.